Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C. Verhoef, Edwin Kooge, Natasha Walk

Creating Value with Big Data Analytics: Making Smarter Marketing Decisions



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Creating Value with Big Data Analytics: Making Smarter Marketing Decisions Peter C. Verhoef, Edwin Kooge, Natasha Walk ebook
Format: pdf
Page: 338
ISBN: 9781138837973
Publisher: Taylor & Francis


Please create an account to print or download this article. Their data to make better sales and marketing decisions. Enabling smarter, faster marketing and sales investment decisions with more impact MIDA®, short for Marketing Investment Decision Analysis, provides an marketing investments drive revenue forecasts and create value for the firm. How the analysis of data can create value for themselves and their customers. In our new book Creating Value with Big Data Analytics: Making Smart MarketingDecisions, we address this need. Buy Creating Value With Big Data Analytics: Making Smarter MarketingDecisions at Walmart.com. In the new era, big data will power consumer products and services. Managing Partner at Metrixlab Big Data Analytics introduction to 'CreatingValue with Big Data Analytics: Making Smart Marketing Decisions'. Those of us who have spent years studying “data smart” companies believe we've already The use of data to make decisions is, of course, not a new idea; it is as old as .. Buy Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C.





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