Mon premier blog

Logo Modernism by Jens Muller

• Logo Modernism
• Jens Muller
• Page: 432
• Format: pdf, ePub, mobi, fb2
• ISBN: 9783836545303
• Publisher: Taschen America, LLC

Download eBook

Free download ebook for pc Logo Modernism 9783836545303 in English by Jens Muller

Overview

Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

More eBooks: Leer libros de descarga en línea gratis. MI PADRE, EL PORNÓGRAFO download pdf, Livre gratuit pdf télécharger On a roulé sur la terre par Alexandre Poussin, Sylvain Tesson DJVU ePub PDB 9782266159678 download pdf, Fichiers à télécharger gratuitement SAS 114 L'Or de Moscou (French Edition) par Gérard de Villiers link, Download online books free Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott (English literature) 9781250235381 MOBI read book, Read a book online without downloading What Does This Button Do?: An Autobiography in English read book, Download ebooks for free android Chair: 500 Designs That Matter by Phaidon Editors 9780714876108 here, Download ebooks for free for kindle The Vory: Russia's Super Mafia in English by Mark Galeotti DJVU CHM here,